EXTROTECH

Internet Marketing

Steven Wyer Describes The Fake Review that Cost $34,000

It’s well accepted that posting false reviews is a bad idea. But what happens when an unscrupulous reviewer gets caught? Here, Steven Wyer shares the story of a Boston jewelry store where one of its employees tried to scare customers away from the competition.

Q: Why do customers post fake reviews?

Steven Wyer: Fake, or false, reviews are often posted by businesses hoping to boost their search rankings. They are usually positive and make the business look better to the search engines as well as customers.

Q: What about fake negative reviews?

Steven Wyer: These are often the result of a competing business or a scorned ex-employee. Sometimes, they are more personal.

Q: Can you give us an example of a business trying to sabotage another using reviews?

Steven Wyer: Back in 2013, there was a very high profile case of a review posted by Adam Jacobs. His father owns Boston-based Toodie’s Fine Jeweler. Jacobs posted a lengthy review against another local jewelry store, Stephen Leigh Jewelers, ostensibly in an effort to scare potential customers straight into his father’s shop.

Q: Is that legal?

Steven Wyer: No, not at all. Posting reviews with no merit against competing business is fraudulent and libelous.

Q: How did Jacobs get caught?

Steven Wyer: When the owner of Stephen Leigh Jewelers started tracing reviews from that user’s account, he managed to link it back to Jacobs, who works at his father’s store.

Q: Did the two know each other?

Steven Wyer: Stephen Blumberg, founder of Stephen Leigh Jewelers, stated in his lawsuit that he had never met Jacobs and that he was unaware of any bad blood between the two local jewelry shops.

Q: What information did the fake review convey?

Steven Wyer: In the writeup, Jacobs stated that Stephen Leigh Jewelers was “the biggest thief on the South Shore” and cautioned shoppers to go elsewhere.

Q: Was Toodie’s charged with anything?

Steven Wyer: No, the jury vindicated the store, which had originally been named in a 2013 complaint. It appears as though Jacobs acted alone.

Q: What was Jacobs’s punishment?

Steven Wyer: He has been ordered to pay Bloomberg a sum of $34,500 for emotional distress. The review was live online for several months, costing the business an unknown sum of money and greatly upsetting the small business owner.

Q: Are fake reviews a widespread problem across the different review sites?

Steven Wyer: Historically, yes. Thankfully, Yelp, Tripadvisor, the Better Business Bureau and other sites are taking steps to rectify the issue of fake reviews.

Q: Why is it so important to ensure that reviews are legitimate?

Steven Wyer: There are many reasons but it largely falls back to consumer trust and legal issues surrounding blatant lies that can damage a company’s reputation.

 

 

How Blockchain Affects Digital Business Process Management

cda1Business process management focuses on the design and observation of business processes in an effort to find way to improve them. In today’s world, we have seen a lot of business processes swapped over to digital format. Then we bring in blockchain technology to change the landscape even further! Blockchains offer a truly unique method of executing business processes in a secure manner.

This post is going to look at some of the ways that blockchain technology factors into digital business process management. We’ll look at some of the opportunities that the blockchain brings, as well as the challenges now facing businesses.

Strategic Alignment

The management of connections between business processes is referred to as strategic alignment. The goal of strategic alignment is to provide actionable steps that can be taken to boost overall performance. Blockchain technology allows businesses to flip the traditional “process follows strategy” equation, but this won’t work for all business models. It’s up to you to determine whether or not this is beneficial.

Governance of Data

Governance of data is different with blockchain technology that it is with traditional practices. Let me try to explain. Traditional BPM governance provides accountability for the roles of specific data. For example, some data might be used to help improve marketing while other data is used for making decisions related to stability. Blockchain completely changes data governance.

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Within blockchain systems, it’s theoretically impossible any business process to be violated because the network consists on a decentralised network. Algorithms check and verify the history of the public ledger. Since the network consists across different nodes, it’s not possible to violate all of these ledgers. My point is that blockchain enabled contracts would automate much of the overall process.

The Link Between Financial Transactions and Blockchain Technology

We can see that the financial world has started to show a promising level of cooperation between financial services and blockchain technology. That means that it’s going to play a role in many of your financial processes but how big that role is depends on your business. To better understand this, let’s look at the two big reasons why blockchain technology is limited to very specific financial industries:

First, every node within the blockchain must contain complete transparency. Therefore, it’s not suitable for certain sensitive financial processes where security is of paramount importance. Centralized systems offer greater security.

Secondly, each node within the blockchain must record every transaction. This consumes quite a bit of computing power, making it inefficient for certain processes.

The biggest risk for all companies right now is that DAOs are able to compete against many established processes that are currently in place, including human resources and customer service management.

Organisational Implications

Blockchain technology is capable of impacting traditional business and the way they view themselves. As artificial intelligence starts to take over certain business processes, blockchain technology can quicken the birth of networked organisations, reduce overall transaction costs, and require fewer levels within an organisation.

Overall, we will start to see more efficient planning and reporting as blockchain technology takes its rightful place in business process management. Consider the value of having a truly decentralised source to report data, with information being verified across multiple nodes for accuracy.

While we certainly don’t have all of the answers right now, one thing is for certain. Business leaders are going to have to learn how to incorporate this technology into their overall processes as new methods of doing business emerge.

We will start to see many non-core tasks become automated through the use of smart contracts. Blockchain technology creates a new outlook on BPM by providing new methods of automation and new ways to authenticate processes.

Grow your business online with the most recent SEO techniques

There was never a better time on this planet to generate profits so fast. I have never noted a time if you could simply build a lot of business within a couple of years without any huge investments required. But now the SEO online course with Zeqr will totally change the way you think.

Zeqr.com has created access to SEO experts who would like to conduct this course. The class will enable you to learn based on your time and you pick the hours you wish to learn. As the material and training is frequently updated instantly you will be provided with the latest SEO techniques.

The course was created to help online marketers know how to grow companies online. Generating massive traffic, more sales and most significantly gaining a return on investment. It has become a quick and easy approach which is complex in all aspects of growth in this outstanding digital era. The course always update in real time, unlike learning marketing in colleges or universities which might be years outdated, you will be receiving the latest SEO technique.

Small businesses trying to find more traffic and leads online will reap some benefits greatly from this. Even though they choose to outsource the marketing campaign at least they understand whatever thing they are spending money on. The problem now with businesses spending money on SEO companies is they never even realize what they are paying for.

Getting visible on the first page of online search engine pages is extremely important for business owner and also internet marketers. If your sites are not on page one you certainly are taking a loss everyday so do something about it and improve your SEO skills to deal with this issue. The SEO for boosting search engine rankings are dynamic since Google always updates its search algorithms. That is the reason why this SEO online course offers the most updated resources to guarantee you complete a training course which is appropriate in today’s digital marketing strategy.

Reuben Singh – Business and Charity

Reuben Singh was from a rich family. But, it wouldn’t make him a dependent child. Singh continuously want to prove himself that he is actually able to running his own business. Reuben Singh was attempting to start a small business when he was still teen. Singh was still young when he started his fashion retail store. This fashion shop was labeled Miss Attitude. This fashion store was easily found across UK. Around 4 years later, he sold this fashion retail store and started another business called Alldaypa . Alldaypa is a phone answering service based in UK. Due to his business, he was considered as Britain’s Youngest Millionaire.

Reuben Singh was an extremely popular businessman. He was also triumphant at young age. However, he made little mistakes in the past. His self confidence made him a bit reckless. He boasted his money and assets and then the media considered that he was richer than he really was. A media evaluated his business and his total assets in 2000. And it ended up that the fact was not as what he stated. With this investigation, it was discovered that Singh was seriously in debt.

This financial issue didn’t make him to surrender. He kept running his business. His hard works is really worthwhile. It made it possible him to keep Alldaypa until now. Singh might have made mistakes as he was young. But, when he grows older, he gets smarter and wiser.

He also makes an effort to provide something to the society with the aid of charity. In 2016, Reuben Singh introduced University Scholarship Fund. Every student might get up £9, 000. Singh provided this scholarship to young ones who have good enthusiasm in entrepreneurship. Those who would like to start receiving this scholarship must write a 2500-word essay. The essay is related to entrepreneurship and business. Ruben Singh scholarship was only readily available for UK students.

 

3 crucial steps to start an Affiliate Marketing business.

Who doesn’t want to get hands on a regular passive income? … Well nobody!

But it’s tough to build an affiliate marketing system that gives you a stream of passive income regularly. But who told earning money is easy?

If you have a knack of what all is required to become a successful Affiliate Marketer & if you earnestly put in the required time and effort to make your affiliate marketing business a success, you’re destined to sail through.

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Here are the 3 crucial steps you need to take to begin an Affiliate Marketing business –

  1. Choose a Niche

Before you start to build your site, you need to know which product/service you are going to promote as an affiliate marketer. Choosing your niche is the first crucial step of any Affiliate marketing business.

Ponder upon – What I’m passionate About

When you are passionate about something, you’ve the knack over the subject matter usually & it generally helps. For instance, if you’re fashionista, it’s likely you will write & promote products related to fashion industry as an affiliate marketer.

Hence, ponder over all the areas/topics you are passionate about and do a thorough research about them to determine if-

You can sell products in that niche, write reviews and promote it.

It is the right niche to earn you a cash flow.

Will the Niche give Monetary Benefits?

Not every niche is likely to earn you money  but if monetisation is possible for your selected niche then give it a go.

It might happen you lack in-depth knowledge about your chosen  niche but don’t let it upset you.  In today’s digital age you can learn anything you are passionate about. You don’t need to be perfect before you start something.

Can I write 100-150 blog posts on this topic?

The topic you choose must be wide enough to churn 100-150 blog posts out of it. This is important because -It portrays you as an authority in your Niche.

For SEO purpose.

Most importantly, if your site appears empty or if there is not much content about the niche on your website, you will be likely to be taken lightly by your end users and it’s unlikely anyone would want to purchase products from you.

  1. Build a Site

The easiest & the most affordable way to build a website is through WordPress. The WordPress CMS is very easy to use. The skills required to code a website can come in handy and even if you are not adept in web development, you need not to worry about it as everything is taken care of through plug-ins.

To build a WordPress website you need to-

Buy a Domain

Ensure you have  several domain names as options before you buy one.

Why?

Because there are millions of users on the internet and most probably your chosen domain name has been taken by someone else. Competition is huge.

Most popular domain name providers are:

You can buy your domain name from any one of them as they provide good quality service.

Purchase Web hosting

Go with a reputable & reliable hosting provider for you web hosting needs as server quality & uptime are huge factors for your successful start affiliate marketing business.

In case you purchase your domain name and the web hosting from different companies, you will need to link them together.

Many of the web hosting provider offer free domain name with their annual service. Research your options and choose wisely.

Install WordPress

Install WordPress CMS for your site WordPress is recommended because it is user friendly and it’s easy to figure out how it functions.

Most of the web hosting companies provide easy one click wordpress installation feature which means it would take only couple of minutes of your time to get ready with live site

Create Content

Finally, once your website is ready, it’s time to create the content related to the niche so that, you can sell the product/service you want to sell as an affiliate marketer.

The content created must be – Relevant to your niche, Interesting and engaging so that readers visit your site again & again.

Follow the basic SEO guidelines and make your website’s content search-engine friendly.

  1. Build an Audience

In order to build an audience you should promote your content via Social Media. You can promote your content on various social media channels – Facebook, Twitter, Instagram, Pinterest, Google+ and several other niche and location-specific networks – depending upon your product niche type & the concerned industry.

Guest post on High Traffic Blogs

Since you are new to the industry & you’ve just begin to write content in a particular niche on your website, it’ll prove to be futile if you start targeting the wide array of readers  (& customers) by writing on someone else’s website.

Choose the website that is already popular in your niche. It will not only portrays you as  an authenticated brand but will yield good amount of traffic for your site as well.

Promote Affiliate Offers

After creating a value of yourself in the specific niche & writing content about the subject matter that concerns the visitors in a particular niche, it’s the about time that you promote your products in the market.

One of the ways by which you can promote your products is by writing product reviews.

Product Reviews

Write honest, real reviews about products. Build trust for yourself amongst the audience as they count on you for the honest opinion.

An honest opinion will be valued. Don’t just criticize. Write the ways through which the product can be improved. It’ll showcase you as an authority in the product you are selling. Add compelling images and mention their useful features, specifications and other details.

Although there are many advanced techniques to build a success affiliate marketing business but these are the basic ways to begin as an Affiliate Marketer.

If you find them valuable, share your thoughts on this.