EXTROTECH

Internet Marketing

A few things you must know about Cryptocurrency and its markets

Cryptocurrency is a digital currency that uses technology which is decentralized to allow the users to make payments or to get paid on secure system. Also the users can store money without using a specific or even visiting bank.

The cryptocurrency systems are formulated with a process which is known as mining. This often calls for the application of a computer power. It can solve the math problems which might be really complicated in the era of coins. The owners are only able to buy the currencies from the specific brokers after which save them in cryptographic wallets in which they may spend them without hassles.

Cryptocurrencies and the use of blockchain concept are still in the newborn stages when it comes with financial terms. Substantially more uses will arise in the near future since there is not any telling what more can be invented. One of the major benefits of such currencies is that they are really secure and that come with an anonymity level that you won’t get elsewhere. There are no transaction can be faked or reversed. This is the reason why you must consider having them.

The fees incurred on this kind of currency are usually quite low it is a very beneficial solution when compared with the conventional currency. Because they are decentralized, they are easily accessed by anyone unlike banking institutions in which accounts are accessed only by authorization.

Cryptocurrency markets offer a new cash form and often the profits can be fantastic. If you visit www.coinmarkets.net you will find more details about Cryptocurrency Market Capitalizations and you could possibly make minimal investment only to learn that it has mushroomed into great thing in a very short time frame. Nevertheless, it is still crucial that you observe that the market could be volatile as well, and there are actually risks which are related to buying.

How to improve Alexa Ranking of your website quickly

kjii8Every new blogger definitely asks this question “How to improve Alexa Ranking of your website quickly“.Here is the answer:

Alexa is a website owned by Amazon which uses certain parameters like number of visits, time spend by visitors etc. to rank other websites on the internet. Alexa rank plays a vital role in the advertisement field. Most of the visitors and advertisers judge your website on the basis of Alexa rank.

1. Install Alexa Toolbar

This is one of the important point to increase Alexa ranking. You should install Alexa toolbar in your browser because Alexa determines the rank of your website on the basis of visits of people ( and your also) that have the Alexa toolbar installed. And ask your friends, followers and visitors to install Alexa toolbar on their browsers. (more…)

What is 301 redirect and How to implement it

lop9Today I’ll tell you, what is 301 redirect and why should you implement it on your website. If we see the definition, the 301 redirect is the permanent redirect from one url to another. For example, If you want to show your content at a new url then you have to implement 301 redirect so that when someone would type the old url, he/she will be redirected to the new one.

Case of http://www.yourwebsite.com and http://yourwebsite.com

Now consider you have a website named http://www.yourwebsite.com.

Ok, now if you are not using 301 redirect then the url http://www.yourwebsite.com and http://yourwebsite.com will be considered as different by search engines and all the inbound links that point to http://www.yourwebsite.com won’t pass authority over to http://yourwebsite.com and vice versa. (more…)

Steven Wyer Describes The Fake Review that Cost $34,000

It’s well accepted that posting false reviews is a bad idea. But what happens when an unscrupulous reviewer gets caught? Here, Steven Wyer shares the story of a Boston jewelry store where one of its employees tried to scare customers away from the competition.

Q: Why do customers post fake reviews?

Steven Wyer: Fake, or false, reviews are often posted by businesses hoping to boost their search rankings. They are usually positive and make the business look better to the search engines as well as customers.

Q: What about fake negative reviews?

Steven Wyer: These are often the result of a competing business or a scorned ex-employee. Sometimes, they are more personal.

Q: Can you give us an example of a business trying to sabotage another using reviews?

Steven Wyer: Back in 2013, there was a very high profile case of a review posted by Adam Jacobs. His father owns Boston-based Toodie’s Fine Jeweler. Jacobs posted a lengthy review against another local jewelry store, Stephen Leigh Jewelers, ostensibly in an effort to scare potential customers straight into his father’s shop.

Q: Is that legal?

Steven Wyer: No, not at all. Posting reviews with no merit against competing business is fraudulent and libelous.

Q: How did Jacobs get caught?

Steven Wyer: When the owner of Stephen Leigh Jewelers started tracing reviews from that user’s account, he managed to link it back to Jacobs, who works at his father’s store.

Q: Did the two know each other?

Steven Wyer: Stephen Blumberg, founder of Stephen Leigh Jewelers, stated in his lawsuit that he had never met Jacobs and that he was unaware of any bad blood between the two local jewelry shops.

Q: What information did the fake review convey?

Steven Wyer: In the writeup, Jacobs stated that Stephen Leigh Jewelers was “the biggest thief on the South Shore” and cautioned shoppers to go elsewhere.

Q: Was Toodie’s charged with anything?

Steven Wyer: No, the jury vindicated the store, which had originally been named in a 2013 complaint. It appears as though Jacobs acted alone.

Q: What was Jacobs’s punishment?

Steven Wyer: He has been ordered to pay Bloomberg a sum of $34,500 for emotional distress. The review was live online for several months, costing the business an unknown sum of money and greatly upsetting the small business owner.

Q: Are fake reviews a widespread problem across the different review sites?

Steven Wyer: Historically, yes. Thankfully, Yelp, Tripadvisor, the Better Business Bureau and other sites are taking steps to rectify the issue of fake reviews.

Q: Why is it so important to ensure that reviews are legitimate?

Steven Wyer: There are many reasons but it largely falls back to consumer trust and legal issues surrounding blatant lies that can damage a company’s reputation.

 

 

How Blockchain Affects Digital Business Process Management

cda1Business process management focuses on the design and observation of business processes in an effort to find way to improve them. In today’s world, we have seen a lot of business processes swapped over to digital format. Then we bring in blockchain technology to change the landscape even further! Blockchains offer a truly unique method of executing business processes in a secure manner.

This post is going to look at some of the ways that blockchain technology factors into digital business process management. We’ll look at some of the opportunities that the blockchain brings, as well as the challenges now facing businesses.

Strategic Alignment

The management of connections between business processes is referred to as strategic alignment. The goal of strategic alignment is to provide actionable steps that can be taken to boost overall performance. Blockchain technology allows businesses to flip the traditional “process follows strategy” equation, but this won’t work for all business models. It’s up to you to determine whether or not this is beneficial.

Governance of Data

Governance of data is different with blockchain technology that it is with traditional practices. Let me try to explain. Traditional BPM governance provides accountability for the roles of specific data. For example, some data might be used to help improve marketing while other data is used for making decisions related to stability. Blockchain completely changes data governance.

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Within blockchain systems, it’s theoretically impossible any business process to be violated because the network consists on a decentralised network. Algorithms check and verify the history of the public ledger. Since the network consists across different nodes, it’s not possible to violate all of these ledgers. My point is that blockchain enabled contracts would automate much of the overall process.

The Link Between Financial Transactions and Blockchain Technology

We can see that the financial world has started to show a promising level of cooperation between financial services and blockchain technology. That means that it’s going to play a role in many of your financial processes but how big that role is depends on your business. To better understand this, let’s look at the two big reasons why blockchain technology is limited to very specific financial industries:

First, every node within the blockchain must contain complete transparency. Therefore, it’s not suitable for certain sensitive financial processes where security is of paramount importance. Centralized systems offer greater security.

Secondly, each node within the blockchain must record every transaction. This consumes quite a bit of computing power, making it inefficient for certain processes.

The biggest risk for all companies right now is that DAOs are able to compete against many established processes that are currently in place, including human resources and customer service management.

Organisational Implications

Blockchain technology is capable of impacting traditional business and the way they view themselves. As artificial intelligence starts to take over certain business processes, blockchain technology can quicken the birth of networked organisations, reduce overall transaction costs, and require fewer levels within an organisation.

Overall, we will start to see more efficient planning and reporting as blockchain technology takes its rightful place in business process management. Consider the value of having a truly decentralised source to report data, with information being verified across multiple nodes for accuracy.

While we certainly don’t have all of the answers right now, one thing is for certain. Business leaders are going to have to learn how to incorporate this technology into their overall processes as new methods of doing business emerge.

We will start to see many non-core tasks become automated through the use of smart contracts. Blockchain technology creates a new outlook on BPM by providing new methods of automation and new ways to authenticate processes.